Our Mission

Our eye care centers will be the premier medical and surgical eye care provider within the local communities we serve.

We will overserve and provide value to our patients, employees, providers, and shareholders through superior leadership and commitment to teamwork, compliance, integrity, technology and our community.

Our Vision

We will transform the eye care experience through a culture of caring for our patients and their families, providing quality eye care services and procedures through innovation and technical excellence, and improving patient lives through preventing, curing, and treating eye disease.

The Harman Story

It’s a visual world. Make the most of it.

The Harman Eye Center was founded in 1988 with a focus on providing the highest quality eye care and superior service to our patients. We have since grown to include multiple locations and have established our own Harman Eye Surgery Center and dedicated LASIK center. Our success is attributed to our patient-focused, specialized care and our commitment to staying at the forefront of proven ophthalmic technology.

At Harman Eye Center, we are committed to providing excellent service and compassionate care for each patient. No question is too small - we always listen to our patients’ needs allowing for a seamless experience, whether it’s a regular eye exam or a surgical procedure. A number of eye surgeries and cosmetic procedures are offered to not only improve your vision but your overall quality of life.

Harman Eye Center offers an MD/OD practice model, which also incorporates our optical centers. We are the first and only regional ophthalmology practice to offer our patients this choice and convenience. We are the only practice in the region to use the VICTUS Femtosecond laser for cataract surgery and all Laser LASIK surgery. Our Surgery Center, with a patient satisfaction rate of 98%, offers patients lower costs, advanced technology and a convenient alternative to a traditional surgery setting.

Harman Eye Center and its team of surgeons have performed thousands of refractive surgeries since 1993 and LASIK surgeries since 1999. We perform cataract surgery, as well as laser surgery to treat conditions such as glaucoma, diabetes, and secondary cataracts. We also have ophthalmologists and optometrists across our region and we are expanding to accommodate our growing patient base and to serve our patients better. We also have a dedicated and patient-focused staff that cares for our patients at all of our practices including the Harman Eye Surgery Center.

Harman Eye Center locations participate with Medicare, most major insurance plans, and most vision plans. As a courtesy to our patients, we will file both your primary and secondary insurance forms. We accept CareCredit financing to help meet the needs of our patients. Also, to fit your schedule some of our practices offer evening hours by appointment – plus if you have an urgent eye care need we also offer same day appointments. Come see for yourself why Harman Eye Center is the right choice for your complete vision care needs.


Founded

1988

Dr. Harman establishes the Harman Eye Center

Over

8,000

Refractive Surgeries Performed

Over

40,000

Cataract Surgeries Performed


Experience what you’ve been missing. Call 434.385.5600 today to make an appointment.

Community Outreach

Harman Eye Center is proud to serve Virginia’s Central Region. We are honored to be voted #1 Best Optometric Practice by our patients and community. Our providers and staff go above and beyond to guarantee our community the highest quality care and superior service.

This guarantee to our community is demonstrated through multiple efforts including but not limited to:

– Providing a day of free eye exams for our indigent patients. (select locations)

– We work with Blue Ridge Medical Center and PATHS Community Medical Center to serve their indigent patients.

– Our employees assist patients in enrolling in programs offered by drug manufacturers that provide prescription eyedrops at no charge and help with the cost of injection medications.

– Offer discounted rates for the uninsured and charity care for those that qualify.

– Offer special optical packages for patients without insurance.

– Collection points for eyeglasses for the Lions Club.

– We participate in health fairs and community events, offering free vision screenings.

– We support the local Carter Craft Foundation by sponsoring and participating in their annual golf tournament.

Harman Eye Center and its employees support several charitable organizations, including:

  • Alzheimer’s Association
  • Amazement Square
  • American Cancer Society
  • American Red Cross
  • Big Brothers Big Sisters of Central Virginia
  • Blue Ridge Medical Center
  • Central Virginia Area Agency on Aging
  • Daily Bread
  • Disabled American Veterans
  • Food Bank of Southwestern Virginia
  • Forest Volunteer Fire Department
  • Freedom 424
  • Gift of Life Transplant House at the Mayo Clinic
  • Habitat for Humanity
  • Humane Society
  • HumanKind
  • Junior League of Lynchburg
  • Lions Club
  • Lynchburg Life Saving and First Aid Crew
  • Lynchburg Symphony
  • Meals on Wheels
  • Miller Home
  • Network for Women in Crisis
  • Patrick Henry Boys and Girls Plantation
  • Prevent Blindness Virginia
  • Rural Health Outreach Program
  • Salvation Army
  • Southwestern Virginia Audible Egg Hunt
  • The Greater Lynchburg Community Trust
  • United Way
  • Virginia Home for Boys
  • YMCA
  • Martinsville/Henry County SPCA
  • Boys and Girls Club of America
  • Martinsville/Henry County Charity League
  • "I love my doctors and the staff! They have taken care of me for so many years and I wouldn't trust my eyes to anyone else"

    - Edward, Routine Eye Exam

  • "I just had a very pleasant visit with Dr. Colling. All of the staff were very kind and sensitive to coronavirus issue. I love my Dr Colling. He is a wonderful doctor and I truly trust him with my eye problems. He has shown his expertise in his field regarding my eye problems and has been with me for years providing the necessary care that I need. Thank you Dr Colling and your staff."

    - Betty, Comprehensive Eye Exam

  • "I have been looking for an eye doctor since I moved to Lynchburg. I never found one that was quite the right fit and felt like my small hometown optometrist...until now! I saw Dr. Haley at the Graves Mill Road location. He was thorough and actually showed me that the place that I had previously gone had over-corrected my vision and had me in the wrong prescription! Thank you, Harman Eye Center!"

    - Leah, Routine Eye Care Patient

Harman Eye Center of Farmville

100 North Virginia Street, Farmville, VA 23901, USA

434-392-8113

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Harman Eye Center of Martinsville

1049 Brookdale Street, Martinsville, VA 24112, USA

434-385-5600

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Harman Eye Center of South Boston

2047 Hamilton Blvd, South Boston, VA 24592, USA

434-572-9733

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Harman Eye Center of Halifax

521 Webster St, South Boston, VA 24592, USA

(434) 572-9500

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Harman Eye LASIK Center

1835 Graves Mill Rd, Forest, VA 24551, United States

434.385.5600

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